Curating people, places & things.

I believe human creativity is our most valuable resource, and my ambition is for creative work to be ethically and reasonably valued, invested in, and positioned as essential cultural infrastructure.

That’s why I work with founders, teams and talent to shape and run creative & cultural projects designed for influence. I turn vision and complexity into meaning and form, often when new ideas, projects and products are taking shape to create long-term cultural and commercial value.

At the heart of my practice is culture; the way we live and make meaning through what we create, share, value, and build. Focusing on the ideas and projects that recognise the importance of creativity, beauty and craft placed in community.

My work is grounded in perception, intuition and systems-thinking. The ability to sense patterns, relationships and potential early and transform this into new forms and new worlds.